Essay --

McKenzie Bumgarner Mrs. McGillivary 8th Science 18 December 2013 Today floating is important. Boats float in the ocean, boats can be used for fun and also for delivering things over sea. There are many factors that contribute to floating. Such as density, buoyancy, solution, solvent, solute and many other things. Density is â€Å"Is a measure of mass per unit of volume. Density is what helps make things float, anything that has a density less than one it floats. The more density the object has, the higher the mass per volume. For example, take a sponge, most of the artificial ones are made out of foamed plastic. Therefore sponges hold or contain a lot of density. If you were to take a sponge and melt it into a plastic soup without the bubbles, it will stay one pound but it will become much denser. Density is probably the most important thing thats needed in order for an object float.1,000.00 kg/m ³ is the equation for the density of water.(chemforkids.com) Buoyancy is the ability to float. â€Å"Buoyancy is first and foremost, a force.† buoyancy moves things in an upward movement....

Boost Juice Essay

Background Boost Juice Bars (Boost, 2014) is an Australian food and beverage brand, which was formed in 2000 with the first store located in the capital city in the South part of Australia- Adelaide. This food and beverage business has been done well since the business has been expanded globally in Asia, Europe, and Russia and even in Middle East. Unfortunately, Boost Juice Bars stopped part of business in New Zealand in 2006 after the franchiser due to liquidation. The stores in New Zealand are sold to Tank Juice. After a year reflection, Boost Juice Bars signed an agreement to re-start the brand in the UK. Nestlà © began a range of fruit smoothies in co-operating with Boost Juice Bars since 2008 as so to expand internationally. From this time onward until July 2009, there have been stores operating in Australia, and some places in Asia. The Franchising contracts have been confirmed in Asia and Europe as part of a global expansion plan. Following by the next  four years, Boost Juice got into a franchise agreement for providing the major supply to the whole India. By the end of 2013, the company had expanded into South America and some places in Asia. Literature Review The marketing strategy (Lusch, 1987) is collected from market research and product mix, in order to maximize the largest profit and maintain the stability of the business. The marketing strategy is basic cornerstone of a marketing plan. The marketing plan (Lusch, 1987) focuses on the idea of innovation by using brand new marketing mix to target the potential customers in the market. Most competitors are vending alike products. Between Competitors have strong competitions. One of the key competences is the innovative idea about new juice. The image of Boost Juice is the design of creating fresh, juvenile and healthy theme, so as to tempt more young people. Competitor may duplicate Boost Juice Bar’s goods and plan; however, the royalty of brand is important. Even if Boost Juice Bar is glad with its present marketing campaign to hold its customers for instance the Vibe club program which the purchaser could obtain a cup of free of charge drink on their birthday. It is intelligent to make sure if customers have less interest in Boost Juice or their awareness regarding to the weak brand image. The life cycle in different stage or timeline is necessary to estimate the correct marketing mix to strengthen some customer’s insight. It is necessary to ensure to stay in customer’s mind. Boost Juice Bar has a youthful and health picture, the market segment set on the young generation. Unfortunately, it is prudent to go back over its market segments. Inspecting the possibility on attraction from people age 18 until 25 is the most significant, as this group of people far more concerned their health and nutrition, in order to have a longer life expectancy. Young people sometimes are fascinated because of Boost cup’s design and even Vibe club Program (Boost Juice, 2014). Yet, fully grown customers tend to consider more on royalty of products whether benefits can be gained. Fresh and nutrition can offer vital benefit for body. Executive Summary The advertising and promotion are fundamental with product differentiation. Modernization is a key strategy that Boost Juice should across into its cup’s design and marketing promotion. Boost utilized a brand new method to connect fresh squeezed juice and nutrition together for the young generation. For the young people, they prefer to try new and special product; boost Juice has done excellence. Luckily until now, Boost has been using the same type of marketing tools more than five years, including publicity, media coverage and interactive website to represent the brand. One of the potential troubles of Boost Juice Bar may be facing is its old marketing message to its target audience or customers. This is the main issue if customers still have strong tackiness to stick the old message to Boost Juice Bar’s brand. Hence, Boost Juice Bar re-think about its goal customers. Boost also re-plans its marketing tools to the objective customers. However now, Boost is necessary to pay more attentions by using a popular marketing method, known as E- Marketing, such as Facebook and Twitters. The social media have been acting a considerable function in many companies, including small and large firms. The marketing mix is now very useful for understanding Boost Juice’s target customer, young generations. Product Range According to the survey I collected in a store at Macquarie Shopping Centre, the products of Boost Juice Bar mainly focus on health and nutrition. The following categories are the product range. 1. Smooth – Low fat smoothies. 2. Juice – squeeze from fresh fruit. 3. Complementary Product – healthy snacks (Fresh yoghurt and muesli bar). 4. Product in supermarket – juice, frozen yoghurt, and ready- to- eat snack (such as Low fat crunchy) Situation Analysis International Environment Analysis The main purpose of Boost doing this analysis is to figure out the flaw and and strength. Boost Juice Bar has established a questionnaire on its website to find out the acumen and insight factors, in order to maximise the profit. Marketing Situation When started the investment of Boost Juice Bar (Boost Juice, 2014), the founder and Managing Director Janine Allis targets an innovative way of offering juice in the Australian market. The new kind of juice bars have to be unlike from the long-established grocery store style juice, as well as the idea of juice bars in the US existed for more than 15 years. Earlier than Boost Juice existed, there were over 2000 juice bars in the US. Janine had an insight to believe that Boost Juice would have the capacity to have more than 500 branches. According to an interview with one of the store managers of Macquarie Shopping, since 2000, Boost Juice Bar was the only one brand that had the most and biggest expansion in Australia. Boost has had around 90 stores in 2004. At the same year they qualified the number 2 leading brand VIV A Juice, which means keeping the fresh and good quality fruits. After the combination in 2000, Boost had total about 124 stores. Nowadays, Boost Juice Bar has further 300 stores worldwide. Boost Juice Bar is successful on its inventive concepts with healthy and good taste. The fruits are squeezed into juice and smoothie for being a particular product. The original and normal styles of red and green colour give customer the thought of the product which is good for health. This is very strong brand recognition. Positive and energetic staffs serve the juice with bright smile; even speak out customer’s name loudly. These can force Boost to be particular with the other competitors. The product and sales are vastly generated to form a young and create active mood to attract younger. Aside from the customer’s royalty program (Boost Juice, 2104), Vibe Club card can keep hold as many as customers Boost can, for instance the members of Vibe club card could get a cup of unpaid drink on their birthdays. Management Situation Before the development of Boost Juice, Janine Allis was a Journalist; the work experience offered precious acquaintance on business practice, in particular management. Moreover, her husband, Jeff Allis worked in a radio station that a platform enables Janine to have better understanding on Boost’s target audiences. The background of Jeff has in radio industry enables them to use marketing tools for promotion (WR,1956). Boost Juice acquired VIV A Juice Bar in 2004, they employed VIVA Juice Bar’s creator Simon McNamarra being CEO, from another juice industry (Boost Juice, 2014). An extra factor could not be uncared is franchise system for expanding its stores. The franchising system allowed Boost to enlarge at a relative small cost whereas franchisees had to invest for installation for each shop. Actually, this helped Boost with the economic stress; meanwhile the joint fee of each shop has to shell out to the head office each year so that Boost has earnings by supply the material and charge shops from administration fees. This is a steady capital from the head office that could pay out on the promotion and advertising. Branding Branding position The theme of Boost Juice Bar was healthy and nutrition food (Boost Juice, 2014), provided to customers. Boost has to deliver this message to people that health is very important now. The mainly focus is not only taste and healthy drink, but also forms an active and fresh image. By various campaign, included off-lines or even online through the entire year, Boost Juice received strong attentiveness in the public such as Poster and advertisement on TV. External Environment Analysis In fact, the old juice industry has been at the maturity stage, since many juice shops had to convent into grocery stores for stay alive. Even though Boost created innovative idea of healthy juice drinks, happened from its first shop in south side of Australia- Adelaide, the smoothies juice bar are about to arrive at the stage of maturity. The external situation analysis concerned the external opportunity and threats that might influence the juice business. The threats included changing in society, demography and culture, change in economy and technology, competitor’s activities, and rule and regulatory. For the time being, the direct competitors of Boost have less action against to its market share. Actually, competitors could duplicate any of Boost’s products, but they are not enough to handle Boost Juice’s branding positioning. The problems may be arisen from the main location in the business areas that the district of Boost Juice’s retail shop could not attain. This provides an opportunity for the small competitors. For the change influence in cultural and society, people are far more anxiety on their health, they care about the amount of nutrition. SWOT Analysis Strengths: 1. Product’s development. 2. Strong spotlight on promotion (advertising campaign) 3. High customer royalty 4. Innovations 5. well-built ability to link with customers Weaknesses: 1. Heavy concentrate on promotional activities lead to high marketing cost 2. Sales decline obviously in winter time 3. Lack of further development in product in recent year Opportunity: 1. Without robust competitors directly 2. Health conscious Threats: 1. Many roundabout competitors started selling smoothies products. 2. Customers may have less interest over the time changed. Marketing Segmentation According to the survey I collected from Macquarie Shopping Centre store, there are some possibilities of target customers of Boost Juice, including regular households market, young, teenager, and healthy diet eaters. Boost need to analyse and develop products to meet the stratification from various customers’s needs and wants. Housewives in regular household market purchase juice for their families weekly or monthly. The juice product is necessary to be healthy, high in vitamin and fresh for the family. For the young people with age approximately between from 18 until 25, some of them prefer good-looking packaging to meet their idea that â€Å"perfect and exciting eat†. Some of them would begin to think of relatively healthy way, which is supportive to their bodies. The cup’s design of Boost is completely fit for those two above types of people. For teenager with age between 15 and 18, they expected the juice drink not just tasty but also fun and attractive. They are likely to buy the prestige other than the actual product. The good taste smoothies drink and nice-looking package of product is the important keys to this group of customers. For healthy diet eaters, they would look  deeply to the ingredients of products. They will look at the quality of product more than the design and appearance of the product. Marketing Objectives The marketing objectives are integrating marketing communication campaign, the marketing objectives of Boost Juice Bars could are target customers with aged between 25 and 35, which has higher ability of income to consume better quality products, as well as engage with new customer and retain the current ones by the social network. Strategies The marketing schedule of Boost consisted promotion and advertising, braining new ideas regularly, and seeking new customers through interactive program to connect with customers. Marketing Mix Marketing Mix is about what to use unlike marketing tools to meet the goal (WR, 1956). Normally, Marketing Mix is the mix of 4Ps (Lee, 2009). 4Ps are about the features of products; Price is how to set up the price strategy; promotion, such as advertising and public relationship; and place such as locations which is very critical in retail business. Product differentiation was very significant (WR, 1956), so innovative needs can be frequently carried out. Those factors were fraction of a general scheme of competitiveness. Being the most accepted smoothies in the market for over 11 years, customers who love trying new things; innovation could hold customers. In order to create a centre of attention of the new age level of customers from 24-35, TV commercial is significant to make awareness to people. The alternative factor is social Network, such as Facebook. None of people deny such social media became the most popular marketing tool for companies to interact with their target audien ces. Boost Juice should post more posts on Facebook and uploading up the â€Å"Today’s specials† on Twitter account. By not only utilizing those as a stage to keep contact with customers, but Boost also update customer’s needs for improvement. Boost’s target market are chiefly young people within 15 and 25, the rate of using social media is extremely high. The cost should be demonstrated effectively by using free media source, such as Facebook’s Page and writing blog. One of  the 4Ps – place, this can also be location. As mention before, Boosts are mostly residing in the high quantity of customers in business areas. These absolutely make attention more on customers; however, the cost of problem is very high. Hence, this do not fulfill as many customer’s wishes as possible. The potential approach in the place is special designon public transport, such as mini bus and taxi, which is like concept to Munch Lunch Van. Customers have to give a call for service in advance. The mobile van can go to the place where shop is not nearby. Doing the juice business, Boost should treat each product’s price as a standard. A price cut may cause low quality for ensuring the quality of product offered. On the other hand, the cause of Boost Juice has pretty high proportion of marketing expenditure and leasing cost. Hence, Boost tried to provide more benefits to customers. For example, free drink to allocate on street for promotion. The price discount could be offered in the alterative way. Something like buy 2 gets 1 free or jumbo size can enlarge the sales for profit margin. Product Differentiation and the Product Life Cycle In a market, there are many companies are all making related products; product differentiation is a real approach to analyse (WR, 1956). Refer to an academic journal (GS, 1981), extensive reference have been made; Armstrong, Brown and Adam had pointed out references detailed points. The product life cycle illustrates the alteration of a product from development and popularity, follow by maturity and even decline (GS, 1981). Boost illustrates the outlook of its business through product life cycle, in order to keep the position in the market and maximise the profit. The 4Ps comprise (Internal Marketing, 2004) the Product to understand product’s special and exclusive features, Price is referring to pricing plan), Promotion is about how to let people know the product, such as advertising and public relation, and Place is about distribution that the quality product allocated to different branches. The branch with more customers should have more sources to produce more products. Measures of Success According to an interview with a brand manager, the marketing research company called ACNielsen, which has been working in the area of media, entertainment, finance, and hospitality, revealed Boost Juice operated  several countries and served variety of industries, adjust Boost’s needs to measure its marketing outcome. The professional research of companies provided definite view of what is going to be happened. It has a leading of role in sharing of information in TV commercial. The methods of collecting data consisted retail forecast, consumer panels, and marketing investigate. Also common work included merchandising in goods, modeling and analytics, decision marking, and merchandising goods. Recommendation Social media is now being a new marketing tool to hold with customers preferably. Boost Juice maintain innovation as the main type of competence. A qualitative study is necessary to move toward with Boost Juice that the audience is necessary to recognize the right view. Conclusion For being successful, Boost Juice can not be described as lucky. When it comes to the founder Janine Allis’ passion in providing healthy and nutritious drink to this country, she is smart to target on the brand positioning to the right target customers by using the correct marketing tools. In overall, Boost is still having large room for growing, unfortunately, over the time passed by, the external environment, such as target customers are changing. Parts of fans have already become mature. Boost Juice Bar have to be more innovative deal with the problem of market change to preserve existing customers and attract more new customers. Reference Boost Juice, 2014, < http://www.boostjuice.com.au/> GS Day, 1981, â€Å"The product life cycle: analysis and applications issues.† The Journal of Marketing, vol.45, no.4 Internal Marketing website, 2004, Lee Goi, Chai, 2009, â€Å"A Review of Marketing Mix: 4Ps or More?† International Journal of Marketing Studies, vol.1, no.1 Lusch, R.F., and V.N. Lusch, 1987, Principles of Marketing, Kent Publishing Company, Boston, Massachusetts WR Smith, 1956, â€Å"Product differentiation and market segmentation as alternative marketing strategies.† The Journal of Marketing, vol.21, no.1

The Jackson Learning Style Profiler Model - 1077 Words

1.0 Introduction In the recent years, with businesses continue to grow; companies are not just looking for people with good academic but also good intrapersonal skills. Hence, in this portfolio, I would be reviewing on my own intrapersonal strengths as well as weaknesses. In addition, I will be using the Jackson Learning Style Profiler model. Last but not least, I will set goals along the way for my professional development, which I need to undertake in order to be more mentally and physically prepared in my career path as a Financial Controller. 2.0 Intrapersonal Effectiveness Intrapersonal Effectiveness is defined as, understanding yourself in terms of your strengths, weaknesses, goals, style, biases and improving self-management†¦show more content†¦Conscientious Achiever is my highest scoring attribute amongst the 5 in the LSP test. From the result, it basically described myself, which is being reliable, organized, responsible, trustworthy and determined (Costa McCrae, 1992). These personality traits are consistent to my future career as a financial controller, who must be responsible in obtaining profitable results through the sales and accounts team by developing the team. Having said that, there are times where the both teams will have to rely on me in motivating them and giving proper training in widening their experience and skills. In addition, as a high conscientiousness achiever, it indicates that I tend to not rush into decisions before having a good thought of what are the consequences from the decision made (Jackson, 2009). As a Fin ancial Controller, it is essential to analyze the previous financial report before setting another goal for the team. 2.4 Emotional Intelligent Achiever Secondly, Emotional Intelligence (EI) is the ability to identify, assess and control the emotions of oneself and the ability to read the emotions of people around you (Goleman, 1995). Based on the table above, a score of 11th percentiles which is the lowest amongstShow MoreRelatedBSB124 Portfolio2241 Words   |  9 Pagesother hand, Learning Style Profiler , my team management style and networking mentoring will be focused in each different section. BODY INFORMATION _INTRAPERSONAL EFFECTIVENESS_ Intrapersonal effectiveness can be defined as understanding yourself and your goals, strengths, weaknesses, style, biases and improving self-management skills, such as time management and stress management (De Janasz, Wood, Gottschalk, Dowd and Schneider, 2006, p. 3). In this section, my Learning Style Profiler will beRead MoreHuman Resources Management150900 Words   |  604 Pagesyears later about one-fourth of all managers and executives are women. Similar attention also was focused on other diverse groups of employees. So that all employees were given opportunities to grow and learn, the Bank of Montreal’s Institute of Learning was established at a cost exceeding $50 million. The goal of providing five days of training and education to every employee each year has been met for several years. To focus on performance, each department and every employee have HR managers

Quand on Parle du Loup French Proverb Meaning

Expression: Quand on parle du loup (on en voit la queue) Pronunciation: [ka(n) to(n) parl du loo] Meaning: Speak of the devil (and he appears) Literal translation: When you talk about the wolf (you see its tail) Register: normal Notes The French proverb quand on parle du loup is used just like the English speak of the devil, when you are talking about someone who arrives right then or shortly after. Its interesting that in both expressions, the talked-about person is referred to as mean or evil—the devil is worse than a wolf, of course, but the latter is still considered a savage animal. Its also intriguing that in English, the devil appears completely, so to speak, while in French you only see the loups tail. Somehow the latter seems more ominous as if its sneaking up on you. Example Je pense que Benoà ®t est un vrai... tiens, Benoà ®t  ! Quand on parle du loup  ! I think Benoà ®t is a real... hey, Benoà ®t! Speak of the devil!

Essay Cold War Study Guide - 609 Words

Nicole Marie Ascano 10310850 HIST 4381 October 24, 2012 History As We Know It Writing about the already written history of the Cold War events have been relatively challenging due to numerous circumstances. Not only are authors biased, but there has also been difficulty in getting primary sources because of national security. Also, Soviet and Chinese documents had previously been cut off, as well as some of the information from their allies. Much of the Cold War history includes different historiographical approaches to the subject, with many historians fitting into a certain school of historiography. In John Gaddis’ We Now Know: Rethinking Cold War History, he doesn’t write about the entire overview of the Cold War but instead†¦show more content†¦Gaddis goes over what is new about the Cuban Missile Crisis, including it being â€Å"a more important turning-point than we had earlier believed it to be† (pg. 261). Gaddis emphasized ideology and political principles and was able to retell the story through the minds and actions of the individual leaders. Personally, post-revisionism or post-dà ©tente is where I would place myself when it comes to studying the Cold War. Just like in Gaddis’ book, he had revisited the struggle of the Cold War and goes through how both sides drove the progressions of the war. In the text, Gaddis discovers that both the United States and USSR’s policies were to a certain degree shapes by interaction with their respective allies. Overall, Gaddis provides a solid reinterpretation and analysis of a subject that had previous been one-sided since of all the challenges that came with writing about the Cold War. He goes into explaining all sides of the Cold War, from China’s role and to investigating nuclear weapons and the Third World. Though he doesn’t completely address why and how the Cold War had ended, his does do a fairly good job in focusing on intense first half of the war. Though he does a good job in visiting all sides of the war, he still refuses to give any blame to t he US for its inability to stop Stalin before things escalated. Gaddis still concludes if blame could be put into the hands of a single person, it would be put inShow MoreRelatedThe Cold War Is A Time Of Political Tension Between The United States And The Soviet Union1154 Words   |  5 PagesThe Cold War is a time of political tension between the United States and the USSR following World War II and lasting decades. It was a clash of ideology- capitalism versus communism- and a fight for dominance, by utilizing every opportunity for expansion (Trueman 1). The results and lessons learned from the Cold War still remain as reminders and helpful guides for the future. With the War on Terror at hand, the United States could use the lessons learned from the Cold War as a guide. The Cold WarRead MoreThe Following Three Concepts Describe How the World Has Been Divided According to the Levels of Development. Discuss the Origins and Validity of These Concepts: Third World/South, North (Wes t/First World), Development1524 Words   |  7 Pagesinvolved during the cold war. Third world countries are the developing countries or poor countries but today the term is used to show nations with the smallest UN Human Development index (HDI) in the world, independent of their political status. In some other countries the term Third World is disliked because it implies the false notion that those countries are not part of the global economic system. Some other countries noted that the underdevelopment of Africa during the cold war was influenced orRead MoreThe Civil Rights Movement By Charles W. Eagles780 Words   |  4 Pagesof historians studying the cold car. According to Gaddis, cold war scholars â€Å"reflected the contemporaneous debates rather than viewing them with the detachment that comes after the end of an era; they viewed events from the inside instead of from the outside †¦ Many scholars did not know how to get perspective on foreign policy because they had never experienced anything but the cold war.† Both Gaddis and Eagles contend that conducting an outside looking inward study of a particular subject matterRead MoreOrigins of the Cold War Essay1295 Words   |  6 PagesOrigins of the Cold War The purpose of this paper is to explore the origins of the Cold War. To accomplish this exploration, the works of W.A. Williams, Robert Jervis, and Arthur Schlesinger, Jr. serves as the foundation. Before a closer examination of these works, a short explanation of the three common viewpoints regarding the study of the Cold War is warranted. These viewpoints are Attribution, Structural, and Misperception. With these viewpoints to guide the way, the above authorsRead MoreArea Studies and Globalism: A Holistic View of Humanity712 Words   |  3 PagesArea studies are often defined as interdisciplinary fields of research and scholarship that combine a number of disciplines that focus on a particular cultural, national or geographical region. It is really an umbrella for studies that may take a wide path and include subjects like history, literature, geography, sociology, religion, anthropology, political science, economics and history. The idea is to look at a broader base of s tudy and attempt to provide holism. Instead of studying a single countryRead MoreThe Life Of An American Literary Icon1206 Words   |  5 Pages1926 in the tiny southern town of Monroeville, Alabama (Harper Lee). Her father Amasa Coleman Lee, had many occupations. He was a lawyer, a member of the Alabama state legislature, and owner of the local newspaper. He was also a descendant of Civil War general, Robert E. Lee (HarperLee.com). It was believed that her mother Frances Cunningham Finch-Lee almost never left her residence and had suffered from mental illness (Harper Lee). Harper Lee is the youngest of four children. The oldest Lee childRead MoreThe Arab Uprising : The Unfinished Revolution Of The New Middle East943 Words   |  4 Pagesan assessment of solutions to help develop the United States relations with the Middle East. In the beginning of the book Lynch states in his thesis that he wants to â€Å"make sense of what happened and offer a guide of what is to come.† (1) Lynch, a political scientist and a Middle East studies director, is telling his reader that he is about to break down the events that allotted for the Arab Spring to occur and what we could expect from that point forward. In the first Chapter Lynch discusses â€Å"TheRead MoreAnalysis Of Samuel Huntingtons Clash Of Civilizations And The Remaking Of The World Order1018 Words   |  5 Pagesmain argument throughout this book. New patterns of distinctions and conflict will occur along boundaries of different cultures. However, patterns of cohesion will be found within the cultural boundaries. Huntington analyzes the resurgence of post-cold war cultural identities. He does this in order to explain the prevailing and future world order. From Huntington’s perspective, arguments and world views which claim the existence and pro liferation of a universal culture can be disregarded. Hunting arguesRead MoreAmerica s Foreign Policy Proposals Essay1523 Words   |  7 Pagesdiplomat and Russian studies expert, was looking to retire to his quiet farm in Pennsylvania, but he needed to leave a successor for the Policy Planning Staff. He decided on Paul Nitze. However, just months later after Russia succeeded in building and testing an atomic bomb and Nitze’s appeal for an assessment of U.S. Foreign Policy, Kennan on September 30 wrote, â€Å"I face the work of these remaining months with neither enthusiasm nor hope for achievement.† Obviously, the Cold War would be a large undertakingRead MoreEisenhower/Truman Doctrine Study Guide Essay1350 Words   |  6 PagesEisenhower/ Truman Study Guide The questions cover Chapters 5, 6, and 7 from the Cold War book- Pearson, and Ch. 12, 16, and 17 and pages 150-161 from the Todd book. All of these sections were assigned and questions were asked in class covering most of the readings. 1. What was the difference between Cominform and COMECOM? Cominform: Communist Information Bureau (September 1947) created as an instrument to increase Stalin’s control over the Communist parties of other countries. COMECOM:

Preparation of aspirin and oil of wintergreen free essay sample

Organic compounds are those which contain carbon as well as a select other elements. An organic acid however, is an organic compound which contains acidic properties. An ester is an example of being a derivative of these organic acids. Esters can be prepared by the reaction of carboxylic acids and alcohols, with an inorganic acid used as a catalyst which is dubbed esterification. With o-hydrobenzoic acid, or salicylic acid, we are able to create acetylsalicylic acid otherwise known as aspirin as well as methyl salicylate, which is a component of oil of wintergreen. Both of which are used for pain relief/soreness. Salicylic acid is a member of the phenol class as their hydroxyl group (OH) is attached to a phenyl ring (benzene) and many phenols react with ferric chloride to cause a colour change. And so, in this investigation we are to prepare the two esters and compare their reactions with ferric chloride compared to the reaction between salicylic acid and the ferric chloride in order to identify phenolic properties. We will write a custom essay sample on Preparation of aspirin and oil of wintergreen or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Place 3 grams of Salicylic acid in a Erlenmeyer flask and record the mass 2. Add 6 ml of Acetic anhydride to the flask of salicylic acid 3. Add 5 drops of concentrated sulfuric acid to the flask of salicylic acid 4. Swirl the flask in order to mix the reagents 5. Heat a beaker of water on the hot plate to 80-90 degrees Celsius, use the thermometer to check temperature 6. Place the flask of reagents into the beaker of heated water for 20 minutes 7. Remove the flask after 20 minutes and allow flask to cool to room temperature 8. Measure and add 40 ml of distilled water to the mixture in the Erlenmeyer flask and mix the contents 9. Place flask in an ice bath in order to complete crystallization 10. Prepare filtration process by placing filter paper in funnel 11. Filter crystals in funnel and wash slight by using ice cold water 12. Press crystals between paper towels and allow crystals to air dry Testing Crystals for Purity 13. Dissolve a few crystals of aspirin into 5 ml of water inside a test tube 14. Dissolve a few crystals of salicylic acid into 5 ml of water inside of a separate test tube 15. Add a drop of 1% ferric chloride and note the reaction Purification by Recrystallization 16. Measure mass of aspirin 17. Calculate volume of ethanol needed provided 6g of aspirin dissolves in 20 ml of absolute ethanol 18. Prepare water bath in a beaker on top of a hot  plate 19. Place Erlenmeyer flask containing aspirin and appropriate ethanol in the water bath 20. Add 50 ml of 50 ° C distilled water in the flask once aspirin has been dissolved 21. Place watch glass at mouth of flask and allow to slowly cool 22. Repeat filtration process in steps 10-12

My Holy Heroine Essays - Disneys Mulan, Mulan, Heroine,

My Holy Heroine My Holy Heroine When I think of a holy heroine, I think of my mother. What is a heroine? Everyone's vision is somewhat different. To me, a heroine is someone who I can look up to as a role model. This is why I consider her to be my holiest heroine. Raised in Brooklyn, my mother learned to accept what she had. Growing up, she took on many responsibilities. She coped with the fact that she was unable to live a work-free life. After funding her own education, she graduated college and married my father. Two years later she gave birth to her first daughter, me; who as I grew up, learned that I had someone on my side. I think of my mother as someone I can trust. She is someone who I can confide in, too. My mother is my companion as well as my friend. She gives me advice to reach high for my dreams. If it seems as if I am striving, she falls along side me. No matter when I am happy or sad, she is there to share my stories. My mother always comforts me when I am upset; she always has an anecdote for my pain. Dropping anything and everything to console me, she is always there to wipe away my tears. In being the first to congratulate me when I have accomplished a long awaited goal, she feels as if she has gained something, too. Although everyone's idea of a hero is somewhat different, I believe that many people will agree that my mother is a heroine. And she will continue to hold an important place in my heart. Religion Essays